Who

Hi, I’m Mads, a craft-obsessed Freelance Creative.

For more than a decade, I’ve been fortunate enough to work at top agencies with brilliant minds from all over the world.

I’ve created both global and local campaigns, worked in pretty much every sector, and I always strive to make something worth people’s time.

I went to a skateboarding school in Sweden, the School of Communication Arts 2.0 in London, UK, and now reside in Copenhagen, Denmark.

I will happily travel for work, but I also have a pretty decent Wi-Fi connection at home.

Experience

Virtue Worldwide (LDN, BER, NYC), Amplify (LDN, SYD, PAR), Netflix (UK), Wieden+Kennedy (UK), Grey London, Uncle Grey, Karmarama, &Co, NORD DDB, Hjaltelin Stahl.

Awards

D&AD
Wood Pencil in Press & Outdoor
Yellow New Blood Pencil
Shortlist in Future Impact

Cannes Lions
Bronze Lion in Creative Strategy
Bronze Lion in POS Design
Shortlist in Print & Publishing
Shortlist in Brand Experience & Activation
Shortlist in Media
Shortlist in PR
Shortlist in Creative Strategy
Shortlist in Creative Strategy
Shortlist in Future Lions

Creative Circle
Gold in Creative Use of Technology
Gold in Craft, Art Direction
Gold in Creative Impact
Silver in Print
Silver in SoMe Campaigns
Silver in Creative Use of Influencers
Silver in Creative Impact
Silver in Posters, POS & Ambient
Shortlist in Film
Shortlist in Print
Shortlist in Craft, Art Direction Film
Shortlist in Digital Campaigns
Shortlist in Promo & Activation
Shortlist in Services & Utilities
Shortlist in Creative Use of Influencers
Shortlist in Branded Content
Shortlist in Digital Campaigns
Shortlist in Creative Loyalty
Shortlist in Ambient

Effie Europe
Silver in FMCG
Silver in Small Budget
Bronze in Marketing Innovation Solutions

The One Show
4x Merits

Other
2x Contagious Campaign of the Week
3x Lürzer's Archive Features
Cream Winner